Compensation in Context

Paging Dr. Nobody: How Medicine’s Crown Jewel Became a Line Item on a Spreadsheet

Written by Frank Glassner | May 26, 2025

Introduction: Paging Humanity - STAT.

There was a time — not that long ago — when becoming a doctor was considered the pinnacle of human achievement. A sacred calling. A sure path to prestige, prosperity, and purpose. Parents dreamed of it. Grandparents bragged about it. Society revered it.

Today? That same profession is hemorrhaging talent. Family doctors are ghosts. Pediatricians are unicorns. Internists are chained to EMRs like Dickensian clerks, clicking through pop-up reminders instead of listening to beating hearts. And if you’re lucky enough to find a physician accepting patients, brace yourself: You’ll be seen in six months by a third-year resident or a nurse practitioner armed with a laminated decision tree.

This is not an exaggeration. It’s not burnout. It’s not even late-stage capitalism. It’s a slow-motion detonation of the physician’s role in American life — the deliberate commodification of care, stripped of its humanity and optimized for spreadsheets.

We’ve taken the most educated professionals in our economy and reduced them to hamster-wheel workers with quotas called “RVUs,” forced to chart obsessively, bill defensively, and endure silently while administrators, insurance companies, and medical-industrial conglomerates squeeze every drop of clinical dignity from the system.

It’s why medical students are fleeing primary care. It’s why seasoned doctors are walking away mid-career. It’s why the phrase “my doctor” now feels like a luxury from a bygone era.

And in a country that spends more per capita on healthcare than any other in the world, the irony is almost surgical: the people we depend on to save our lives have lost the ability to save their own professions.

Chapter I: From White Coats to White Flags

If you want to understand what’s gone wrong in American healthcare, start in the exam room. No, not the one with the patient. The other one — the tiny office in the back hallway, where a doctor sits alone at 9:47 p.m., dictating the last of 28 patient notes while ignoring their own migraine and a blinking reminder about incomplete billing modifiers.

This is what medicine looks like in 2025.

In the 1990s, doctors still believed they were the architects of their careers. They built practices. They had autonomy. They chose their patients, their hours, and — to some extent — their incomes. Hospitals and private equity firms hadn’t yet consolidated half the map. Health insurers hadn’t yet perfected the art of denying care with clinical-sounding opacity. And if you said “RVU” out loud, you’d get a confused look, not a panic attack.

Fast forward to today: autonomy is a memory, and control is a myth. Most doctors are now employed — not empowered — by massive health systems that treat them like mid-level managers with stethoscopes. They’re judged not by patient outcomes or professional judgment, but by how many “encounters” they can log in a day and whether they clicked the right box in Epic.

The new doctor dream goes something like this:
🎓 Graduate with $275,000 in student debt
Spend 7–10 years in training
📉 Accept a salary lower than your radiology tech (with better hours and less liability)
🔁 Hit RVU targets or kiss your bonus goodbye
🖱 Click 1,100 times a day in your EMR
🧾 Fight with coders over a Level 4 vs. Level 5 visit
📦 Burn out by 42
🧘‍♂️ Become a yoga instructor, or better yet, a consultant

And yet, we still expect them to perform miracles. We expect emotional availability, encyclopedic recall, and uninterrupted presence — all while documenting 22 bullet points, selecting 3 diagnoses, assigning ICD-10 codes, and somehow clicking “wrap up visit” before the next overbooked patient barges in late, angry, and sick.

The worst part? This wasn’t an accident. It was a business plan.

Hospitals, insurers, and venture-backed “care delivery platforms” discovered that medicine, properly disassembled, could be a gold mine. You just had to de-skill the labor. Strip the narrative. Control the input. And create a physician workforce that behaves like a content moderation team in Bangalore — highly trained, highly replaceable, and too tired to fight back.

But the numbers didn’t lie. Once you replace the house call with the call center, the seasoned doc with a digital triage flowchart, and the 60-minute visit with a 12-minute coded episode, you don’t just save money. You make it. By the billions.

The physicians saw it happening in real-time. They watched their notes become audit traps. Their relationships with patients became throughput metrics. Their compensation became an actuarial puzzle tied to denial rates, billing accuracy, and pre-auth compliance.

And yet, they kept showing up. They still do. Because medicine — for all its indignities — remains a calling. One that’s slowly breaking the people who answered it.

Chapter II: Code Dirty to Me - How Billing Broke the Back of Medicine

In medicine, there’s only one language more confusing than Latin and more dangerous than bad handwriting: billing codes.

Before you worry about hitting RVU targets, you’ve got to get paid in the first place — and that means picking the right code out of more than 75,000 choices in the ICD-10 catalog. And if you pick the wrong one? No payment. Or worse: a fraud investigation.

This is the purgatory where American physicians now live — a no-man’s-land between clinical care and bureaucratic comedy, where survival depends not on your medical knowledge, but on your ability to document a routine ear infection like it’s a Pulitzer-winning novella.

It’s not healing. It’s tactical fiction.

How Absurd Is It? - Glad You Asked.

Behold, actual, no-joke ICD-10 codes used in the wild:

  • W61.42XA – Struck by turkey, initial encounter
  • W55.21XA – Bitten by cow, initial encounter
  • V91.07XA – Burn due to water-skis on fire
  • X52.XXXA – Prolonged stay in weightless environment (That’s code for falling from space. There is literally a code for falling. From. Space.)
  • Y92.241 – Injury at the library
  • W00.1XXA – Fall on same level from tripping and then striking against object
  • R46.1 – Bizarre personal appearance
  • Z63.1 – Problems in relationship with in-laws (Finally billable!)
  • Z73.4 – Inadequate social skills, not elsewhere classified
  • V00.01XA – Pedestrian on foot injured in collision with roller skater
  • V95.43XA – Spacecraft collision injuring occupant
  • W13.0XXA – Fall from, out of, or through roof
  • W13.4XXA – Fall from scaffolding
  • W15.XXXA – Fall from cliff
  • X33.XXXA – Victim of lightning, initial encounter

And yes, these are all different from W00.0XXA, which is falling on the same level involving ice and snow, and that’s different from falling on different levels, or falling while dancing, or falling during yoga. (There's no code yet for “falling into despair while charting,” but give them time.)

The Physician’s Coding Gauntlet

Physicians now spend hours after clinic carefully choosing whether that headache was chronic, episodic, intractable, without aura, unspecified, or simply caused by coding itself.

Code it too simply? Denied. Too aggressively? Audited. Code it perfectly? Still denied — because you forgot to include the Z-code for “feeling seen while coughing.”

Want to bill a moderate visit for a diabetic with kidney issues and hypertension? You’d better include five different ICD codes, document your thought process, list all medications, check boxes for “counseling provided,” “lab results reviewed,” “interdisciplinary discussion considered,” and — ideally — include a short haiku describing your emotional connection to their A1C level.

And even then? You still might get this back from the insurer:
“Claim denied. Reason: Diagnosis and procedure mismatch. Also, the moon was in retrograde.”

The Modifier Matrix

But wait — there’s more!

Enter the modifiers. These are tiny two-digit codes tacked onto CPT codes that can mean the difference between $50 and $500 in reimbursement.

Some greatest hits:

  • -25: A separately identifiable evaluation and management service. Also known as “I did more than one thing.” Use it. Love it. Fear it. Abuse it, and you’ll get a letter from the Department of Justice.
  • -59: Distinct procedural service. Known in billing circles as the “magic wand modifier” — it makes anything payable if you believe hard enough.
  • -22: Increased procedural services. Translation: “It was hard.” Also: “Please audit me.

Gaming the System, or Just Surviving It?

The dirty secret? Doctors are coached to code “smarter.”

Hospitals, billing departments, and third-party coders regularly coach clinicians on how to “optimize documentation.” That’s code for: inflate the complexity just enough to dodge accusations of fraud while still getting paid like a medium-sized derm practice.

You don’t just treat hypertension anymore. You treat severe essential hypertension, uncontrolled, with comorbidities. You don’t just manage diabetes — you bill for diabetes with ophthalmic manifestations, neuropathy, chronic kidney disease, and foot ulcer — type 2, poorly controlled. That one’s worth a few hundred dollars more. And your RVUs thank you.

Is it honest? Maybe. Is it sustainable? Absolutely not. Is it the only way to survive in a system where routine care reimburses like a lemonade stand and advanced care gets denied for missing an asterisk?

Yes.

Medicare, Medicaid, and the Never-Ending Shave

Medicare might pay you $82 for a complex 30-minute consult. Medicaid might pay you $48 for the same. Then your claim gets “adjusted” (read: shaved) by the insurance carrier. Then they bundle services. Then they delay payment. Then they ask for 12 months of chart notes, two appeals, and a notarized copy of your soul.

You might get paid. Eventually. Unless you die first.

And What Does This Do to Doctors?

It demoralizes them. It trains them to chart for the computer, not the patient. It turns their notes into CYA manifestos and their clinics into coding marathons. It burns their evenings, weekends, and mental health on a bonfire of documentation that will be second-guessed by someone who’s never practiced medicine.

It turns a noble profession into a choose-your-own-denial adventure.

And it’s all happening in plain sight.

Chapter III: RVU Hell - The Quota That Turns Healers into Villains

Somewhere between the EMR alert that reads “insufficient documentation to support level of service” and the finance department memo labeled “Q4 Productivity Alignment Initiative”, lies a place no doctor ever meant to go:

RVU Hell.

Relative Value Units — RVUs — were originally designed to quantify physician work across specialties. In theory, they were about fairness. In practice? They’re about volume, velocity, and just enough plausible complexity to turn clinical care into a monetized endurance sport.

The more RVUs you produce, the better your paycheck — and the lower your soul’s battery percentage.

The Surgery Slot Machine

Nowhere is the RVU game played harder than in the operating room. And no one plays it better — or dirtier — than the crown jewels of procedural medicine:

Dr. Leigh “Spank Me” Kristine, philandering trauma surgeon turned bariatric empress, and

Dr. Mark “The Lion” Bazjett, disgraced misogynist and womanizer – the self-declared King of Colonoscopies.

Dr. Kristine didn’t leave trauma because she lacked guts. She left because guts don’t pay. Not like stomachs do. Today, she performs a tight loop of sleeve gastrectomies, adjustable band placements, and the occasional “revisional metabolic enhancement for suboptimal prior weight-loss response” — all delicately coded to hit maximum RVU yield with minimum operative stress.

Once known for saving lives in ERs soaked with adrenaline, Kristine now leads pre-op consults with lines like:

“Let’s reclaim your confidence — and your deductible.”

Her work is swift. Her notes are tight. Her RVU dashboard? Weaponized.

Meanwhile, in the endo suite next door, Dr. Bazjett is breaking personal records and several OSHA guidelines. His daily goal: 35 scoped colons, 4 EMR macros, 3 “enhanced hemorrhoidal assessments,” and one industrial-sized tube of nifedipine ointment — allegedly for “research purposes,” though no one at the hospital pharmacy has ever verified that (only Dr. Kristine his partner knows why – and she’s not talking…).

One day, he billed 51.4 RVUs before lunch. Another, he clocked in at 7:42 a.m. and declared:
“Every orifice is a business opportunity.”

Once a respected GI fellow with a passion for hepatology, Dr. Bazjett now operates like a carnival barker crossed with a robotic arm. He refers to his colonoscope as “my ATM” and has been known to refer to particularly fruitful days as “RVU bounties.”

Together, Dr. Bazjett and Dr. Kristine have perfected the art of procedural revenue choreography — where “extended complexity,” “adjunctive diagnostics,” and “unexpected intraoperative findings” are just the opening number in their symphony of upcoding and nifedipine abuse.

Their internal clinic motto?

“Scope it, shrink it, submit it. – if we’re not screwing patients, we’re screwing each other”

Welcome to the Quota Coliseum

But you don’t have to be a surgical hustler to feel the burn.

Across specialties, physicians face annual RVU targets. Miss the mark? Salary slashed. Hit it? Here's a five-figure bonus and a six-figure increase in next year’s quota. Exceed it? Let’s talk about your ability to “scale efficiency.”

One hospital even ran a contest: “Top 10 RVU Earners Get an Extra Vacation Day!”
Number 11 got an email from the CFO titled: “Let’s Schedule a Quick Chat.”

From Empathy to Ergonomics

What does this system do to the average physician?

It turns them into optimization machines:

  • Dr. Susan Park, formerly known for hugging patients, now pre-charts future visits on her Peloton.
  • A family doc in Texas carries a stopwatch during visits.
  • A pediatrician in LA wears scrubs with pre-printed CPT codes to shave charting time.
  • A neurologist in Philly built a voice assistant that auto-says, “We discussed risks and benefits” every 4 minutes.

And one famously burned-out internist coded his own therapy session as a 99215 — then fought with the billing department when it got downgraded to a 99213.

The RVU Bonus Booby Prize

Let’s be honest. These bonus systems aren’t generous. They’re sadistic.

“Congratulations, Dr. Chan! You hit your RVU target! Here’s a $6,200 bonus… and a memo reminding you that next year’s threshold is 12% higher. Also, we’ve eliminated two MAs and your office coffee budget.”

Doctors start to wonder if they’re doctors at all — or just glorified accountants with stethoscopes and joint pain.

The Fallout

Patients know. They feel it. That blank stare. The mouse clicks. The “one more thing” that gets rushed. They feel the detachment, the speed, the exhaustion.

They don’t understand why.

But doctors do. They're just too tired to explain.

Chapter IV: The Rise of the Midlevel Empire

“You won’t be seeing a doctor today… and you probably never will again.”

Welcome to the great American bait-and-switch:

  • You called for an appointment.
  • You waited three months.
  • You filled out the portal.
  • You uploaded your meds.
  • You confirmed by text.
  • You sat in the lobby for 38 minutes.

And then… Brenda walked in.

Brenda is a nurse practitioner. She is warm. She is upbeat. She has a tablet, a badge, and just enough pharmacology training to be dangerous. She also has 13 open tabs in her browser and a decision tree taped to the back of her iPhone.

Your rash? Might be eczema. Might be shingles.

She’s going to go with “contact dermatitis” and call it a day.

How Did We Get Here?

It’s Simple: math:

  • A physician takes 10 years to train, racks up $300,000 in debt, and needs a support staff, a charting system, and a malpractice policy with enough coverage to protect them from every pissed-off Yelp reviewer.
  • A nurse practitioner? 18–24 months of online classes, a few in-person intensives, and a certification test that could be passed by a half-sedated raccoon with a Wi-Fi connection.

Result?

Health systems started replacing doctors with “advanced practice providers” faster than Silicon Valley replaces customer service with chatbots. It’s not that NPs and PAs aren’t valuable — they are. It’s that they were never meant to replace physicians.

But the system doesn’t care. It cares about margin.

And midlevels? They are the Dollar Shave Club of healthcare labor: good enough, cheap enough, and disposable.

Meet Your Care Team (You’re Gonna Love Them)

  • Your primary care provider is an NP with two years of online coursework, and a laminated reference card called “The Sick Algorithm.”
  • Your cardiology consult will be performed by a PA who shadowed a heart doc during a vending machine repair call.
  • Your psychiatric evaluation is handled by an FNP with a Bluetooth headset and a TikTok account called @brainhacker_beth.

Oh, and your supervising physician?

They’re 7 floors away, logged into 6 other encounters, and haven’t met Brenda since she was hired.

They’ll sign your chart tomorrow — maybe.

Supervision? Please.

On paper, midlevels are “supervised.” In reality?

Supervision consists of:

  • A once-a-month “collaboration meeting” where no one makes eye contact.
  • Pre-signing 400 charts on a Friday night in bulk.
  • Vague Slack messages like, “Hey, Brenda gave methotrexate for heartburn — should we… circle back?”

It’s the equivalent of putting a pilot trainee in the cockpit and asking the retired captain to “just keep an eye on things from the lounge.”

Real Stories, Real Headaches

  • A PA in Georgia prescribed prednisone and Viagra for a sinus infection. When questioned, he said, “It’s what I take when I’m sick.”
  • An NP in the Midwest diagnosed “COVID-related grief disorder” and started a Zoloft taper — on a 9-year-old.
  • A patient with chest pain and a positive troponin was told by a midlevel that “it might be a panic attack” and sent home… where he promptly had an MI.
  • In a Florida dermatology clinic, a mole was removed “just to be safe.” It was a Sharpie doodle from the patient’s bachelor party three years ago.

These aren’t urban legends. These are the Tuesday morning “learning moments” in your average hospital quality committee.

But Patients Love It! (Until They Don’t)

Sure, patients love midlevels — at first.

They're friendly. They smile. They wear cool sneakers. They don’t scold you about your cholesterol. They Google your symptoms right in front of you. They say things like, “Let’s get you feeling better, okay?”

But then:

  • They miss the atrial fib.
  • They forget the contraindication.
  • They don’t refer when it’s time.
  • And suddenly, the patient’s “great visit” becomes a malpractice case with emoji-laden chart notes.

And the Doctors?

They’re exhausted.

They’re watching their profession disappear under their feet while being blamed for outcomes they didn’t cause.

A supervising physician once described his role as:
“A cross between a scapegoat, a signature, and a legally liable cheerleader.”

Another put it bluntly:
“They keep replacing pilots with flight attendants and wondering why the planes keep crashing.”

The Cost of “Cheap”

Here’s the irony:
Midlevels were sold as a way to reduce costs and increase access.

But:

  • Errors go up.
  • Readmissions climb.
  • Delayed diagnoses increase downstream costs.
  • And physicians spend more time fixing messes, reviewing charts, and documenting why they didn’t intervene sooner.

It’s like hiring a college freshman to do your taxes. You save $200. Until you get audited.

The Future If We Don’t Course-Correct?

  • Primary care becomes a subscription chatbot with a virtual MA.
  • Specialty care becomes a roulette wheel.
  • And the phrase “I want a real doctor” becomes a class-based luxury, not a standard of care.

Chapter V: Meet the New Boss (Same as the Old Boss)

🎸 “We won’t get fooled again!” — The Who
(Spoiler: we got fooled, bamboozled, and then asked to attend a Lean Six Sigma workshop about it.)

Once upon a time, hospitals were run by doctors. Now? They’re run by guys named Brett.

Brett has an MBA from Wharton, a Bluetooth headset, and a 142-slide PowerPoint deck titled “Operationalizing Clinical Throughput in High-Velocity Care Environments.”

He’s never touched a patient. But he’s about to decide how many minutes you get with yours.

Welcome to the corporate colonization of American medicine, where healing is secondary, and your stethoscope is just a legacy accessory.

The Rise of the Spreadsheet Kings

You used to report to a chief of staff. Now you report to a VP of Clinical Resource Alignment who once did a summer internship at Nestlé and thinks a “code blue” is a new branding strategy.

His first act as your boss?:

  • Slash your support staff
  • Increase your RVU quota
  • Add three mandatory modules on “cultural empathy and KPI synergy”

And when you ask why?

“It’s part of our Q1 value optimization initiative. Also, we're sunsetting fax machines — isn't that exciting?”

Power Lunches, Pivot Tables, and Polyneuropathy

These are the men and women who redesigned your entire workflow over poke bowls and TED Talks:

  • They speak in acronyms.
  • They think “throughput” is more important than outcomes.
  • They confuse patient satisfaction with Amazon delivery speed.

And when you tell them that their changes compromise care?

They blink, nod thoughtfully, and reply:
“Interesting… but have you considered reconfiguring your clinical pathways using a hub-and-spoke model?”

Translation: Shut up and click faster.

Real-Life Horror Stories from the Boardroom Trenches

  • A nephrologist was once told his dialysis clinic would be relocated to a strip mall next to a vape shop — because it was “more cost effective and community-centric.”
  • A hospitalist team had their shift breaks eliminated by a “care velocity consultant” who believed rest was “an outdated paradigm.”
  • One hospital CMO was replaced by a Chief Clinical Efficiency Officer who had never held a medical license but had once written a white paper titled “Healing by the Numbers.”

Another real quote from a real executive:
“We’re not in the business of medicine. We’re in the business of health solutions.”

That sound you just heard? It was Hippocrates throwing his beard across the Aegean Sea.

Physician Input: The Illusion of Respect

You’ll be invited to “listening sessions.”
You’ll be asked to “provide feedback.” 
You’ll sit through a town hall with clicker polls and a speaker from Deloitte.

Then they’ll do what they were going to do anyway — only now with a bullet point titled “Informed by frontline perspectives.”

And when it all goes to hell?

Guess who gets blamed?

Not Brett. Brett’s getting promoted to Senior VP of Cross-Functional Optimization.

You’re getting audited.

The MBA Playbook: Cut, Rebrand, Outsource, Deny

Here’s the greatest hits compilation of modern healthcare executive strategy:

  1. Cut nursing staff — call it “clinical rightsizing.”
  2. Replace MDs with midlevels — call it “enhanced access.”
  3. Outsource billing — call it “streamlined revenue capture.”
  4. Deny coverage — call it “value-based adjudication.”
  5. Squeeze productivity — call it “performance enablement.”
  6. Rename the cafeteria “The Wellness Commons” and raise sandwich prices by $3.

But don’t worry — they’ll send a burnout survey after.

And the Doctors?

You’re not just a physician anymore:
You’re a clinical content generator, a KPI producer, a brand ambassador, and a compliance liability.

You spend your days jumping through flaming hoops held by people who think “MACRA” is an acronym for a yoga retreat.

And every time you protest?

“We hear you. Let’s circle back after Q2.”
(Spoiler: you will not be circling back. Ever.)

The Final Verse: Won’t Get Fooled Again?

Oh, but we did:

  • We traded autonomy for “efficiency”;
  • We let the spreadsheet guys take the wheel;
  • We watched them monetize empathy, spreadsheet compassion, and outsource humanity; and
  • We let them make medicine…scalable

And now, the only thing that feels big in healthcare?

The administrative org chart.

Chapter VI: The Physicians Fight Back… or Burn Out

Tick-tick-tick goes the stopwatch. Welcome to the frontline fallout.

Once upon a time, burnout was rare. Now it’s onboarding.

Every hospital orientation should come with a badge, a HIPAA policy, and a complimentary copy of “The Five Stages of Professional Dismemberment.”

Doctors aren’t just tired. They’re demoralized, devalued, and dangerously close to telling the CEO what they really think at the next all-hands meeting. Some leave. Some stay and snap. Some fight back with sarcasm, side hustles, or by going full concierge.

But no one escapes unchanged.

Burnout Isn’t a Phase — It’s a Business Model

In modern medicine, burnout isn’t an unfortunate side effect — it’s the cost of doing business. It’s what happens when you force bright, compassionate professionals to:

  • Click 1,200 times a day,
  • Hit productivity targets built by sadistic actuaries,
  • Master ICD coding like Wall Street derivatives traders,
  • And smile while explaining to patients why their insurance won’t cover… anything.

We didn’t just break physicians. We industrialized their suffering. And now we hand them gratitude journals and burnout webinars as if they’re not sprinting toward psychological collapse in Crocs.

The Exit Wounds

Doctors are leaving. Quietly. Bluntly. Beautifully:

  • A cardiologist in Arizona started a microbrewery called Heart Attack IPA;
  • An OB/GYN in Maine turned her garage into a pottery studio and makes angry uterus mugs on Etsy; and
  • A pediatrician in Vermont now writes children’s books about prior authorization demons. 

One ER doc left a Post-it on his locker:
“Gone to find my soul. Try urgent care.”

They’re not quitting medicine. They’re quitting the circus medicine became.

The Mid-Career Meltdowns

The ones who stay? Some are cracking — brilliantly:

  • A neurologist inserted Shakespeare quotes into every CT report: “Alas, poor cerebellum, I knew thee well”;
  • A radiologist coded his own therapy visit as a 99215 and got flagged for fraud; and
  • A gastroenterologist started dictating colonoscopy findings in haiku:
    -   “Benign polyps found / Sigmoid danced in morning light / No malignancy”

He now chairs the department.

The Rage Disguised as Reform

Others have gone full rogue:

  • A hospitalist in Ohio sends fake invoices to the CFO with line items like “emotional labor surcharge”;
  • A surgeon began a podcast called “Scalpel & Sarcasm,” recorded live during operations;
  • A burned-out internist now communicates exclusively in emojis and GIFs during chart reviews (No one has stopped him. He’s hitting RVUs).

They’re not healing. They’re surviving the system… with style.

The Quiet Resignations

Then there are the doctors who don’t joke, don’t rage, don’t innovate.

They just go quiet:

  • They stop mentoring;
  • They stop questioning; and
  • They stop caring — quietly, completely.

They still see patients. They still smile. But something’s gone. You can feel it.

And it’s not coming back.

The Resistance (Sort Of)

Some doctors are still in the fight. And they’re fighting smart, They’re:

  • Building independent practices with no EHR pop-ups;
  • Teaching residents how to survive the system without becoming part of it;
  • Running for hospital boards;
  • Suing insurers; and
  • Writing, testifying, organizing.
  • They’re not doing it for fame.

They’re doing it so medicine doesn’t get swallowed whole by spreadsheets and soul death.

One doc said it best:
“We’ve all got two choices: burn out - or burn the system down - I’m choosing fire.”

Chapter VII: From Pillars to Paywalls — The Rise of Concierge Care, the Fall of Primary Care, and the Age of Cash-and-Carry Medicine

Once upon a time, everyone had a doctor.

Now?

You have an app. You have a waitlist. You have a “provider.”

And good luck trying to find an actual pediatrician, internist, or family doc who:

Is accepting new patients
Is still taking insurance
Isn’t quitting next year
Hasn’t already gone concierge

This is the story of what rose from the ashes… and what quietly died while no one was looking.

I. The Rise of Concierge Care: Medicine for the Membership Class

The smartest rats didn’t wait for the ship to sink — they built private yachts.

Concierge medicine is no longer fringe. It’s the escape hatch for the doctors who had enough — enough denials, delays, audits, and bullet points labeled “Productivity Metrics.”

For $3,000 to $10,000 per year, patients now receive:

  • Same-day appointments
  • 45-minute visits
  • Direct physician contact
  • A waiting room with eucalyptus candles and real eye contact

And the docs?:

  • They see 300–500 patients a year, not 3,000;
  • They answer their own phones;
  • They bill no insurance; and
  • They have espresso machines, not billing departments.

And if you think this is elitist, you’ve missed the point.

This isn’t medicine gone luxury — it’s medicine gone feral.

A rebellion. A counterpunch. A “get me out of this system before it eats my soul.”

 As one concierge doc put it:
“I didn’t go boutique because I’m fancy. I went boutique because I was drowning.”

II. The Disappearance of Real Doctors

Meanwhile, back in traditional healthcare, the foundation is collapsing.

Where did all the doctors go?:

  • Pediatrics? Can’t find one.
  • Internal medicine? Waitlist is longer than a CVS receipt.
  • Family practice? Gone. Burned out. Retired. Or locked in an inbox, buried under refill requests and portal messages that begin with, “Quick question…”

Why?

The Pay is Insulting:

  • A pediatrician in private practice can make less than a physical therapist;
  • Internists are paid less than the midlevels they supervise;
  • Family docs are expected to manage everything from diabetes to despair — and still bill it as a 99213.

The Workload is Criminal

In traditional fee-for-service practices, it's brutal.

But in capitated care — where doctors are prepaid a fixed monthly fee for each patient, regardless of how often they show up — it’s a full-blown hostage situation:

  • You’re expected to see a new patient every 10 to 15 minutes, all day long;
  • Click. Code. Smile. Hand off to your NP for samples; and
  • Burn ‘em, turn ‘em, and schedule the follow-up for next year.

 One family doc said it best:
“If I try to practice medicine the way I was trained, I lose money. If I play the game, I lose my conscience. Either way, I’m screwed.”

And don’t even think about running late. That’s when you get a cheerful email from a care coordinator asking if you’d like to attend a “throughput optimization huddle.”

The Respect is Gone

These aren’t “doctors” anymore. They’re “providers.”

Interchangeable, replaceable, and expected to hit quota like Amazon warehouse staff with white coats.

One internist was told during a performance review, “Your satisfaction scores are great, but your throughput is lagging behind the regional benchmark.”

“That’s because I treat people,” she replied.

She was offered a coaching module.

The Pipeline’s Drying Up

Medical students aren’t stupid.

They see what’s happening and they’re running — fast — toward dermatology, radiology, anesthesia, or tech.

A fourth-year at UCSF put it plainly:
The system isn’t just hemorrhaging doctors — it’s scaring away their replacements.

III. The Cash-and-Carry Kingdoms

So where did the talent — and the money — go?

It went boutique. It went private. It went cash-and-carry.

Welcome to the new medical aristocracy:

  • Cosmetic Surgery – “facial harmonization” starting at $12K. Pay up front.
  • Psychiatry – no insurance accepted. Venmo before you talk about your childhood.
  • Dermatology – fillers, Botox, lasers, mole removal — no primary care referrals needed, just good lighting.
  • Longevity Clinics – want to inject goat DNA and call it vitality optimization? That’ll be $2,200/month.
  • Hormone & Wellness Shops – bio-identical testosterone, estrogen pellets, weight-loss peptides, and testosterone smoothies for men named Chad.

One orthopedic surgeon now performs “luxury body contouring procedures”.

“The knee paid in months,” she said. “The abs pay in cash.”

It’s not that these specialties are bad — it’s that they’re the only ones that still pay, don’t ask for prior auth, and don’t make you chart in six languages and three compliance dialects.

We Built Two Americas of Medicine

Let’s stop pretending. We now have:

1. Healthcare for the wealthy and well-connected

  • Text-your-doctor privileges
  • Rapid diagnostics
  • No wait
  • No pre-auth
  • No burnout

2. Healthcare for everyone else

  • Good luck finding a real doctor
  • A nurse practitioner reading from a decision tree
  • Six-month wait times
  • And a MyChart message that says: “This message should not be used for urgent needs.”

 It’s not just a two-tiered system.

It’s a two-universe system — and they don’t even speak the same language anymore.

Postmortem for Primary Care

We killed it. Slowly, with policy, with paperwork, with disrespect, with quotas:

  • We told primary care doctors they were expendable - And they listened;
  • We forced pediatricians to choose between time with patients or time with their kids - And they left; and
  • We turned internists into clickbots - And they cracked.

Now we get what we paid for: a hollowed-out frontline, a concierge escape hatch, and a marketplace where empathy is available — for a fee.

Chapter VIII: Tragedy Replaces Dialogue - ObamaCare

Subtitled: “And You Can Keep Your Doctor, Too.”
(Warning: This chapter contains actual side effects, including rage, laughter, and loss of faith in government-issued PDFs.)

The Joke That Launched a Thousand Pre-Auths

Remember when ObamaCare was going to fix healthcare?

Cue the dream sequence:
Bipartisan unity. Access for all. “Hope and change.” The president even said the word “doctors” without immediately blaming them for rising costs.

For one brief moment, we thought:

“Maybe this is it. Maybe we’re saved. Maybe the government is going to de-wedgie this broken system and give us the tools, resources, and respect we’ve been begging for since the Clinton administration handed out managed care contracts like candy.”

Instead?

We got a PowerPoint deck. - With a logo. - And a mandate.

The Birth of Bureaucratic Frankenstein

Here’s what they promised:

  • “If you like your doctor, you can keep your doctor.”
  • “If you like your plan, you can keep your plan.”
  • “This will lower costs, increase access, and improve outcomes.”
  • “Also, there will be fewer spreadsheets and more empathy.”

And here’s what doctors got:

  • Meaningful Use
  • MACRA
  • PQRS
  • MIPS
  • QPP
  • EHRs that require two-factor authentication to ask a patient if they’re sad

Doctors didn’t get tools. They got acronyms:
They didn’t get relief. They got “Attestation Portals.”

ObamaCare was supposed to make healthcare more humane:
Instead, it turned it into a compliance role-playing game.

“Congratulations, Doctor! You defeated the Level 4 Diabetic Monster and completed your statin counseling quest!

But wait — you forgot to click Box 8C!:
You lose 3 points, your Medicare reimbursement, and the will to live!”

Population Health, My A$$

Population health” became the buzzword du jour.

Suddenly, we were all responsible for 10,000 lives we’d never met, living in zip codes we couldn’t spell, under social determinants we weren’t trained to solve.

One day you’re treating strep throat - The next, you’re being evaluated on:

  • Housing insecurity
  • Food deserts
  • Voter turnout
  • Blood pressure in undocumented goats*

 (*Okay, not yet, but give HHS time.)

  • Physicians became surrogate social workers.
  • Nurses became data-entry clerks.
  • Medical assistants became de facto behavioral therapists.

And the actual patients?

They were somewhere in the back, waiting 3 months for a 12-minute visit.

 What the Patients Got

 Let’s be clear. ObamaCare gave Americans coverage.

But let’s also be honest: it wasn’t healthcare.

 It was a health insurance Hunger Games tribute card:

  • “You have a Bronze plan!”
    - (Your deductible is $7,500 and your primary care doc is a dentist.)
  • “You have a Silver plan!”
    - (Your meds are covered unless they’re effective.)
  • “You have a Gold plan!”
    - (Congratulations! You still can’t find a doctor within 100 miles who’s in-network.)

We insured the population, then made access impossible, then blamed the doctors.

“Doctor, why didn’t you return my portal message?”

Because I was filling out 23 quality measures on whether or not I discussed fall prevention with a blind Olympic gymnast who came in for a rash.

The Day the Hope Died

ObamaCare didn’t kill medicine.

But it sedated it, implanted a tracking device, and then hired six actuaries to monitor the patient's “care trajectory” while an insurance rep whispered “non-covered service” from behind a curtain.

The result?

A slow-motion tragedy disguised as policy success.

And finally, one day… something snapped:

  • Not on paper.
  • Not in a think tank.
  • Not on MSNBC.

 In real life:

  • A CEO was murdered.
  • A physician crossed the line; and
  • For the first time in modern American medicine, rage wasn’t rhetorical anymore.

Chapter IX: The Day That Health Insurance Died

Bye, bye, Mr. Prior Auth Guy
Drove my Ford to the clinic but the co-pay was high
And the good old docs were burned out and dry
Singin’ this’ll be the day that healthcare died
This’ll be the day that healthcare died”

A long, long time ago
I can still remember
How his claim denials made me rage
And I knew if I had my chance
I’d give that guy a second glance…
(But not with pre-approval at this stage)

 

But late December made me shiver
With every fax the payers delivered
Bad news on the portal
A death that felt… so moral

I can't remember if I cried
When I saw it on the 6 o'clock chyron slide
But something broke real deep inside
The day that healthcare insurance died……


December 4, 2024.
6:45 a.m.
Midtown Manhattan.

The streets were wet. The sky was gray. And Brian Thompson, CEO of UnitedHealthcare, had just stepped out of the New York Hilton Midtown.

He was on his way to a strategy breakfast.

The agenda?:

  • Cutting hospital contracts in the Midwest
  • A new AI-powered utilization review algorithm nicknamed "Guardian"
  • And a Q1 plan to "restructure physician compensation by enhancing productivity alignment"

He didn’t make it.

Just steps from his hotel entrance, 26-year-old Luigi Mangione, wearing a hoodie and carrying what appeared to be a coffee cup, calmly approached, dropped the cup, and pulled a gun.

He fired three shots.

Two hit Thompson in the back - One struck his right leg:

  • Thompson collapsed face down on the sidewalk;
  • Blood pooled near the valet stand;
  • Tourists screamed;
  • Bystanders froze; and
  • A mounted NYPD officer called for backup.

He was pronounced dead at Mount Sinai West at 7:23 a.m.

The Shooter

Mangione was a failed medical student, a disillusioned scribe, and a former insurance case manager who had, according to later court filings, “witnessed too many human beings denied care by the very company [Thompson] led.”

He left a note in his apartment that read:
“I didn’t snap. I simply reached the end of a system that has no brakes.”

He fled the scene on an electric CitiBike and vanished into Central Park.

It took five days, a nationwide manhunt, and a tip from a drive-thru customer at a McDonald’s in Altoona, Pennsylvania, to catch him.

He was eating fries.

The Reaction

America didn’t mourn. - America… glitched.

The headlines tried to stay professional:

  • “Healthcare CEO Gunned Down in Manhattan: Motive Unclear”
  • “UnitedHealth Chief Executed Outside Midtown Hotel”
  • “Act of Terror or Symbolic Assassination?”

But on social media, something really strange happened.

The hashtags began:

  • #FreeLuigi
  • #DeniedThis
  • #CoPayKillshot
  • #PriorAuthThisMother****
  • #HealthcareHungerGames

 TikTokers set slo-mo footage of the arrest to Johnny Cash.

One woman posted a thirst trap with the caption:
“He denied denial.”

People weren’t just empathizing:
They were cheering.

“He did what we all wish we could do when Cigna says no.”

“This is what happens when healthcare becomes hostile architecture.”

“It wasn’t personal. It was a pre-auth for revolution.”

The Hero-Villain Flip

This wasn’t a tragedy:
It was a pivot point.

A country that couldn’t agree on masks, mandates, or Medicare Advantage suddenly found unity in a single idea - “Someone finally snapped, and we all get it”:

  • Doctors whispered about it in lounges.
  • Nurses talked about it in stairwells.
  • Medical students didn’t condemn it.
  • They analyzed it — like a case study.

One anesthesiologist tweeted:

“When you squeeze every ounce of humanity out of the system and monetize it, don’t act shocked when someone stops clicking and starts shooting.”

Brian Thompson: The Man, the Machine

Thompson wasn’t a villain - He was a “metrics guy”.

The guy behind UnitedHealth’s:

  • $372 billion in revenue;
  • 49% of all Medicare Advantage plans;
  • The Optum arm that owns half the clinics in America; and
  • A denial rate that made Kafka look like a customer service rep at Nordstrom

He was CEO of the company that denied more claims than it approved in several states.

He was the one who, just months earlier, said in an investor call:
“Our mission is to drive affordability by ensuring appropriate utilization.”

Translation: Deny care. Blame providers. Boost stock.

The Line That Broke the Internet

Two days before the murder, Thompson sent an internal memo to senior executives:
“Our new physician efficiency initiative will reward adaptability and penalize throughput laggards. We must remain lean, agile, and patient-centered — without sacrificing margin.”

It was leaked to the press.

One nurse wrote, underneath a screenshot:

“He sacrificed everything else.”

And the Letter Left Behind

Inside Mangione’s duffel bag, found abandoned in Central Park, police found a letter.

“To Whom It No Longer Concerns:

  • I’ve watched patients cry over denied imaging.
  • I’ve watched doctors scream at their own screens.
  • I’ve watched mothers beg for approval codes while their children deteriorate.

And I’ve listened to health insurance CEOs call it ‘cost containment.’

So today, I stopped containing myself.”

He signed it:
“Sincerely, Z73.0 — Burnout, not elsewhere classified.”

Subtitle: The Day the System Snapped (and Nobody Was Surprised)

There was a time when doctors vented their frustrations in private Facebook groups:

  • They wrote op-eds.
  • They quit quietly.
  • They launched concierge practices in protest.
  • They cried in their cars between patients and called it resilience.

But eventually, the pressure broke through the skin.

The murder of UnitedHealthcare CEO Brian Thompson on a crowded Manhattan street in December 2024 wasn’t just an act of violence. It was a national nervous breakdown — committed not by a terrorist, not by a lunatic, but by a man once trusted to care for others.

And while no one should ever die for the sins of a system, the fact that so many people understood why it happened is the most terrifying diagnosis of all.

This Wasn’t About One Man

It was about what he represented:

  • The denials.
  • The delays.
  • The endless audits.
  • The remorseless bureaucracy that treats the doctor as a threat, the patient as a liability, and care as a cost center.

It was about the thousands of physicians who:

  • Work 60-hour weeks and still fall short of RVU targets.
  • Get chart notes kicked back by coders who’ve never spoken to a patient.
  • Spend Saturdays fighting over $119 reimbursements while watching their own kids go untreated because there are no pediatricians left.

The public didn’t cheer the act - They cheered the release valve.

Because while violence is never the answer, silence clearly wasn’t either.

Chapter X: Follow the Money — Physician Compensation by the Numbers

Subtitle: “They Studied for 12 Years to Be Managed by Chad from Finance.”

Let’s strip the illusions. Medicine isn’t just broken.
It’s rigged — financially, operationally, and existentially.

The public imagines doctors bathing in Bentleys, sipping Perrier while scribbling down scripts and billing six figures per sneeze.

The truth?

Many are wondering whether they can afford to send their own kids to the same medical school that just devoured their soul.

Let’s follow the trail — the money trail — to the bitter punchline.

The Illusion of Prestige

The average primary care physician in 2024 earns around $225,000:

  • To the average American, that sounds decent; and
  • To anyone who knows the cost of med school, malpractice insurance, burnout therapy, and self-worth, it’s a joke without a punchline”, They say:
    • “You’re a doctor!”;
    • “You must be rich!”; and
    • “You must work for Sutter Health and report to five administrators named Kyle!” - they never say… but they should.

That Google product manager fresh out of undergrad?:

  • Same salary.
  • Better snacks.
  • No malpractice premiums.
  • And their biggest stressor?
    - Whether the oat-milk barista spelled “Aiden” right on their cup.

The Winners’ Circle (Spoiler: You’re Not In It)

Let’s talk winners in healthcare:

  • Hospital CEOs: $3M+ a year. Bonuses for cutting costs, even if that means firing nurses and replacing you with an app.
  • Insurance Executives: $10M+, plus stock options and cocktail parties where they high-five over denied claims.
  • Medical Coding Consultants: Often make more than the physicians they audit.
    “You missed the 25 modifier, Dr. Jones. That’ll be $0 and a formal warning.”:
    • They never went to med school;
    • They’ve never delivered bad news;
    • But they have a dashboard; and
    • They know how to click “Flag for Review.”

The Specialists Aren’t Safe Either

Sure, orthopedic surgeons and interventional cardiologists still bring in $600K–$800K.
But the net’s not what it used to be:

  • Private equity bought half the surgery centers.
  • Hospitals demand 3 a.m. call shifts and “team building” retreats in windowless conference rooms.
  • Overhead’s up. Liability’s up. Reimbursement? Down like a ruptured ACL.

As one spine surgeon told me:
“I make more money than I used to, but I also sleep with a TENS unit and a pre-negotiated exit clause.”

The Shame of the Middle

Primary care. Pediatrics. Internal medicine.

These are the fields that build health, prevent crisis, keep families together, and treat everything from earaches to existential dread.

They’re also the lowest-paid, least-respected, most-overworked jobs in American healthcare.

  • Pediatricians: ~$210K
  • Internists: ~$230K
  • Family docs: ~$225K and a free stress ball shaped like a pancreas

One PCP described his job this way:
“I diagnose disease, manage trauma, explain insurance, code in Latin, and cry on weekends - for less than the guy who sells hip replacements out of a Tesla.”

 The Perverse Incentives

You don’t get paid for quality - You get paid for volume (or more accurately, the appearance of volume).

Want to take 30 minutes to walk a suicidal teen through her options?
No RVUs for that!

Want to jam six sore throats into one hour and upcode them all as complex medical visits?Cha-ching!

Want to chart honestly?
Denied!

Want to care deeply?
Burned out.

The Physician's Real Paycheck

Let’s be real.

The physician’s real paycheck is this:

  • Charting at midnight
  • Watching RVU dashboards creep up like a horror movie monster
  • Getting flagged by someone in a cubicle 2,000 miles away because your note said “often feels tired” but didn’t check the box for “fatigue”

And if you’re really lucky?

You’ll get a “thank you” email from your CMO.
It’ll say: “Keep up the great work! And please attend this 7 a.m. webinar on cost-containment coding best practices.”

Conclusion: Follow the Money, Lose the Medicine

The people who heal earn less than the people who bill them.

The people who code earn more than the people who diagnose.

And the people who caused this mess?

They get bonuses, stock, and keynote speaking gigs titled “Innovating Care Delivery Through Provider Alignment.”

We’ve created a system where:

  • The sicker you are, the richer they get;
  • The more you care, the more you’re punished; and
  • The closer you get to burnout, the more likely someone is to email you a meditation app link.

Chapter XI: The Codification of Care — When CPT Becomes the Diagnosis

Subtitle: “You Forgot the Modifier. You Are the Modifier.”

There was a time when a doctor could see a patient, make a diagnosis, write it down, and move on. That was adorable. Today?

That same encounter requires six codes, four modifiers, a timestamp, two attestations, a risk score justification, and the blood of a unicorn.

Welcome to modern medicine, where you’re no longer treating the patient — you’re treating the billing software.

The Constitution Has Fewer Words Than ICD-10

Let’s start with this:

  • The U.S. Constitution: ~4,500 words
  • The ICD-10 codebook: Over 68,000 codes

You could recite the Bill of Rights twice in the time it takes to properly document a diabetic foot ulcer with minor necrosis but no active drainage.

And if you get one detail wrong?

Denied!:

  • Forget a modifier? Denied!
  • Use the wrong digit? Denied!
  • Fail to say the patient “verbally consented to the discussion of lifestyle interventions”?
    Denied and flagged.

The Codes Are Watching You

This isn’t coding. This is surveillance.

Orwell by way of Epic. Kafka by way of Aetna:

  • Did you use “fatigue” instead of “malaise”?
    - That’s a coding variance.
  • Forget to check the “mood appropriate” box under psychological affect?
    - Enjoy your audit letter.
  • Documented the complaint but not the resolution?
    - Welcome to the Peer Review Pit.

Every physician is one CPT code away from a bureaucratic novella.

“We regret to inform you your Level-4 visit was downgraded due to inadequate ROS documentation. Also, we’ve assigned you a coding coach named Brad.”

Brad Has Entered the Chat

Let’s talk about Brad:

  • Brad is 28;
  • He has a bachelor’s degree in Health Informatics; and
  • He has a standing desk and an air of cheerful authority that makes you want to break a clipboard.

 Brad will now be telling you, a board-certified internist, that your note on a stroke patient is incomplete:

“Hi Dr. Nguyen — you failed to use ICD-10 code W13.2XXA – Fall from, out of, or through building or structure, initial encounter.

You used W13.0XXA — Fall from, out of, or through balcony. Big difference.

Please re-document the fall, clarify the height, and note if the balcony was decorative.

Also: you missed the 'emotionally impacted by gravity' checkbox.”

This Actually Happened (and sports fans you can’t make this s*&t up)

Some real ICD-10 codes, for your amusement and slow psychological decay:

  • W61.62XA – Struck by duck, initial encounter
  • V95.43XS – Spacecraft collision injuring occupant, sequela
  • Z63.1 – Problems in relationship with in-laws
  • R46.1 – Bizarre personal appearance (Aka: seen in Whole Foods)
  • V00.01XD – Pedestrian on roller skates struck by aircraft, subsequent encounter

And if you laugh too hard, careful — that’s R06.83: Snoring.

CPT: The Cure for Compassion

Let’s talk CPT codes — the procedural flip side of the insanity:

  • 99213? Too basic.
  • 99214? Needs bullet points.
  • 99215? Are you trying to commit fraud?!

Here’s how a 15-minute visit with a real, breathing human being works — in code:

  • Greet the patient (unbillable)
  • Address four complex symptoms (unrecognized)
  • Listen compassionately (not a CPT code)
  • Offer hope (penalized for lack of specificity)
  • Chart for 30 minutes (RVUs say thanks)

Congratulations:

  • You’ve provided excellent care; and
  • You’re now under investigation for upcoding.

And the Patients?

They don’t understand why:

  • Their 8-minute sinus check cost $684
  • Their pap smear wasn’t covered
  • Their “discussion of diet” was billed as “extensive lifestyle counseling – level 5” 

They look at their doctor and think:
“He seemed distant. Sad. Tired.”

That’s because he just got a note from Brad, who flagged his documentation as insufficient and scheduled a Zoom call titled:
“Phase 1: Documentation Performance Improvement Pathway.”

The Final Diagnosis

CPT isn’t a billing tool - It’s a weapon.

It’s how a system designed for care was reverse-engineered into a compliance obstacle course that penalizes curiosity, punishes nuance, and incentivizes clicks over connection:

  • “You forgot the E/M split-share time component”;
  • “You failed to delineate the 26 modifier”; and
  • “You didn’t specify if the fall from a tree involved a deciduous or coniferous branch.”

 Care has become code, healing has become HTML, and the only thing more exhausted than the patient… is the doctor trying to bill for them.

Chapter XII: What Would Frank Do?

Subtitle: “A Flamethrower, A Blueprint, and a Seat at the Table (for the Love of God, Bring a Doctor)”

Let’s be honest:

  • We don’t need more think tanks;
  • We don’t need another 400-page CMS whitepaper written by a consultant who gets hives near stethoscopes; and
  • We don’t need Brad. 

We need a plan, A plan that:

  • Works for real doctors, not revenue cycle ninjas; and
  • Brings back sanity, dignity, and actual healing — before the last physician moonwalks out of the profession and opens a goat yoga studio in Sonoma.

So, what would Frank do?

1. Burn the RVU System to the Ground

Not rework it. Not rebrand it - Burn. It. Down.

The RVU model has turned medicine into a hamster-wheel hellscape where productivity is confused with purpose, and healing is measured in clicks per patient.

Want to fix outcomes?:
Stop paying doctors to see 30 patients a day like it’s speed dating with a stethoscope.

Replace RVUs with a hybrid model that values:

  • Patient outcomes
  • Continuity of care
  • Feedback from actual humans
  • Clinical judgment (Remember that?)

And yes — build in margin for nuance. Not every patient fits in a billing box. Especially the ones who need you the most.

2. Double Primary Care Reimbursement

You know what primary care is?

It’s not the mop-up crew:
It’s the foundation of the whole damn system.

If your foundation is crumbling, you don’t put a rug over it and hope for the best. You reinforce it.

Pay primary care docs what they’re worth:

  • Pay them for listening;
  • Pay them for preventing; and
  • Pay them for keeping patients OUT of the ER, not just reacting after the fact.

Want to cut healthcare costs?:
Invest in the front lines. - It’s cheaper than another ten billion in surgical robots and “care navigators” who can’t pronounce diverticulitis.

3. Slash Administrative Burden by 80% (and Set Fire to the Rest)

  • No more eight-click processes to confirm Tylenol.
  • No more 17 documentation fields for “The patient is sad.”
  • No more pre-auth for a mammogram after a lump has already been biopsied.

Let AI do the grunt work:

  • Coding
  • Pre-authorization
  • Documentation templating
  • Denial appeals
  • Brad

Free up the doctor to do the one thing only they can do: care.

And if you’re worried about AI making mistakes, I’ve got news for you - Brad already is.

4. Cap the Ratio of Administrators to Physicians

Currently, there are ten administrators for every physician. - If that sounds insane, that’s because it is.

Let’s fix it.

For every new VP of Optimization hired, a hospital must also hire one actual, breathing doctor — or watch their boardroom turn into a Dunkin’ Donuts.

Want leaders who understand the front line?

Require every CMO, CFO, and SVP of Care Alignment to shadow a real physician for one week per year.

No PowerPoints. No lanyards. Just follow Dr. Nguyen through back-to-back patients, charting until 11 p.m. with lukewarm Pad Thai on her keyboard.

Then tell her to hit her metrics.

5. Make Medical Training Human Again

Want to build a better system?

Start with the pipeline.

  • Stop overloading med students with irrelevant minutiae while underteaching empathy, communication, and how to code a level 3 without crying.
  • Provide mental health care that doesn’t come with shame, stigma, or HR flags.
  • Let them graduate without six-figure debt and a drinking problem.

Give future doctors a reason to stay.

6. Rebuild Compensation Models Around Meaningful Metrics

No, not satisfaction surveys that depend on whether you prescribed an antibiotic for a virus.

We’re talking real stuff:

  • Continuity of care
  • Hospital avoidance
  • Patient stability
  • Preventive success
  • Health literacy
  • Laughter in the exam room

Yes, laughter - If your patients never smile, something’s wrong - and it’s not just the deductible.

7. Put Physicians at the Head of the Table

Physicians need to lead, not plead.

Put them in:

  • The boardroom
  • The policy chambers
  • The compensation committees
  • The strategy retreats at Napa resorts with infinity pools and vision statements no one reads

Medicine isn’t a cost to contain. - It’s a profession to preserve.

You want the best system in the world?

Let the people who swore an oath run it — not the ones who wear Patagonia vests and use “care funnel optimization” in conversation.

 7. Reinstate Human Judgment as a Billable Skill

  • Not everything can be captured in a drop-down menu;
  • Not every diagnosis has a code; and
    Not every act of healing is visible on a spreadsheet.

Bring back space for:

  • Listening
  • Thinking
  • Connecting
  • Saying: “Let’s figure this out together”

No dashboard will ever replace that.

Final Word from Frank:

I didn’t write this because I’m angry.

I wrote it because I believe in medicine - I believe in its power. Its people. Its purpose.

But we’re not going to fix this with buzzwords, webinars, or quarterly webinars on burnout hosted by the same system causing it.

We’re going to fix it by handing the mic back to the people who never should’ve lost it.

The Doctors.

Let them lead. - Let them heal

And for once - let them chart without crying.

Chapter XIII: The Veritas Way

Subtitle: “Built by Healers. Feared by Bureaucrats. Funded by Reality.”

Let’s not pretend this can’t be fixed.

It can:

  • Not with another glossy initiative;
  • Not with a committee; and
  • Not with a “Task Force for Clinical Optimization Through Collaborative Workflow Synergy” (which, let’s face it, was just Brad and a cheese board).

No. What we need is a new way of doing business — one built from the ground up by the people who actually know what care looks like:

Physicians.

Not the ones used as figureheads in brochure photos:

  • The ones in the trenches;
  • The ones still charting at 11:48 p.m.; and
  • The ones too burned out to attend the “Burnout Awareness Week” lunch.

The Veritas Doctrine (aka: Stuff That Works)

You want a system that heals? - You have to start by trusting the healers.

Here’s how we’ve done it — and why it’s working:

1. Physician-Led Models

Every system says, “we value clinicians.”

At Veritas, we don’t say it. - We build it:

  • Doctors lead our consulting teams.
  • Doctors shape the compensation plans.
  • Doctors run the meetings.
  • Doctors hold the pen when strategy is written.

Because when physicians lead, guess what happens?:

  • Patients stay healthier.
  • Costs go down.
  • Staff turnover plummets.
  • And the system stops hemorrhaging sanity.

2. Equity, Autonomy, and Data That Respects Humans

We’ve killed the hamster wheel:

  • No more productivity-for-productivity’s-sake;
  • No more RVU redlines; and
  • No more click quotas dressed up as performance metrics.

We design pay systems that:

  • Reward continuity over chaos
  • Incentivize prevention over intervention
  • Recognize empathy as an essential skill — not a “soft” one 

Our data doesn't punish. It illuminates:

  • We show docs how they’re doing without shame.
  • We give boards metrics that mean something — not just the ones that look good in a bar chart.

Because trust without transparency is chaos - And transparency without trust is surveillance.

We bring both. In balance - Like a damn Jedi.

3. Compensation That Reflects Reality

You want physicians to stay? - Pay them like you need them.

At Veritas, we’ve helped clients:

  • Double primary care pay (and still saved money)
  • Unbundle complexity so docs aren’t penalized for taking on hard cases
  • Align incentives so the best-performing doctors aren’t the ones who game the system — they’re the ones who live it with integrity

And the wild part?

The CFOs love it:

  • Because it’s predictable;
  • It’s performance-based; and
  • It doesn’t require 19,000 hours of appeals per quarter.

4. Burn the Bloat. Build the Bench.

The average health system has a 12:1 ratio of administrators to doctors.

At Veritas, we help flip that:

  • Reduce bloat.
  • Give doctors the tools they need, not the compliance officer they don’t.
  • Build leadership pipelines from within — led by actual clinicians.

Yes, some CMOs will be uncomfortable - They should be.

They’ve been running the show without touching a patient in a decade.

Time to hand back the mic.

5. Value ≠ Volume. Humanity = ROI.

Here’s the hill we’re willing to die on:

Healing is not a line item:

  • It’s not a spreadsheet.
  • It’s not a quarterly metric.
  • It’s not a dropdown box in Epic labeled “Sadness Score.”

It’s a relationship. A decision. A trust built over time.

And that kind of care pays off in the long run — in both outcomes and operating margins.

Want to measure that?:

  • Track hospital avoidance.
  • Track physician tenure.
  • Track laughter in the clinic.

You’ll know when the system is working - because patients will stop crying.

And so will the doctors.

6. We Don’t Do Lip Service. We Do Blueprints.

  • Boards call us because they’re scared;
  • CEOs call us because they’re drowning; and
  • Physicians call us because no one else listens — and they heard we actually do.

Because at Veritas, we don’t sell buzzwords:

  • We walk into chaos, and we build structure;
  • We walk into broken systems, and we stitch together something sustainable; and
  • We walk into boardrooms full of platitudes — and leave with a plan.

At Veritas:

  • We build trust;
  • We fix compensation; and
  • We protect medicine.

And we do it with the same fire, wit, and clarity that built this story you’re reading.

Final Thought:

If you’re still wondering how we do it…

Just ask the physicians we’ve worked with. - The ones who came in broken, beaten, ready to quit — and walked away reengaged, respected, and fairly paid.

They’ll tell you what we told them:

  • You are not the problem; and
  • You are the reason this system ever worked at all.

Epilogue: Paging Dr. Future

“If you’re still out there — we need you.”

Dear Doctor:

If you’re reading this, you’re still standing – Somehow:

  • After all the nights charting in the dark.
  • After the weekends sacrificed to workflows and “quality improvement modules.”
  • After the patient who thanked you… and the one who threatened to sue.
  • After the day you almost walked out — and the day you almost didn’t come in.

You’re still here - And that means everything.

Because we almost lost you - We’ve lost too many already:

  • We lost the pediatrician who used to sing Disney songs while giving shots - until Medicaid reimbursed her less than a dog groomer;
  • We lost the internist who tried to see 30 patients a day and still remembered their names - until the EMR started crashing every 45 seconds;
  • We lost the oncologist who stayed late every night to call families - until the hospital decided her “time management” needed coaching; and
  • We lost the family doc who made house calls on his lunch break - until his group replaced him with an algorithm and an NP with a clipboard.

We didn’t just burn them out - We broke them:

  • With paperwork;
  • With audits; and
  • With a system that asked them to be brilliant, compassionate, infallible, and fast — and then gaslit them when they fell short.

And yet… somehow… - you’re still here:

  • Still showing up;
  • Still fighting to listen, to heal, to matter; and
  • Still trying to be the doctor your younger self dreamed about - before the debt, before the denials, before the days that made you wonder if it was all worth it.

It is – And you are.

And we need you more than ever:

  • We need you to stay;
  • We need you to speak and
  • We need you to demand better — not just for yourself, but for the ones who will come after you:
    • The medical student wondering if she can survive without antidepressants;
    • The resident falling asleep at red lights; and
    • The young doc scared to admit he’s drowning because someone might write him up for “disengagement.”

We need you to fight for them. - And we need you to remind this broken system that the soul of medicine is not a spreadsheet - it’s you.

So, here’s what we ask of you, Dr. Future:

  • Don’t leave just yet.
  • Don’t let them silence you.
  • Don’t confuse exhaustion with failure.
  • And don’t forget: even when they make you feel small, you are the reason people get out of bed, come to the clinic, and still believe in hope.

You are the last thing standing between sickness and surrender.

And if this country still has a prayer of healing itself, it will come through your hands:

  • So stay;
  • Speak;
  • Train the next one;
  • Take the torch; and
  • Don’t let it go out.

Because someday, a patient will walk into your office with shaking hands and terrified eyes, and you’ll say - “You’re safe. We’ll figure it out. I’ve got you.”

And in that moment, you will do what no app, no AI, no administrator ever could.

You’ll make them feel human again.

And maybe… just maybe…you’ll feel human too.

Paging Dr. Future…

If you’re out there — we see you.

We believe in you.

And we’re not done fighting for you:

  • Not now.
  • Not ever. 

FBG (dedicated to all who have cared for me, for my family, friends, and loved ones, and for all of us – we say thanks)

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PS: If this piece made you laugh, nod in agreement, or mutter “is talking about me? - I’d love to hear from you. Drop me a line at fglassner@veritasecc.com. I personally read and reply to every message—no assistants, no AI, just me (usually with a strong espresso in hand). Whether you’re a physician, nurse, burned-out executive, CEO, CFO, investment banker, activist shareholder, client, board member, consultant, lawyer, accountant, hospital administrator, ex-wife, one of my beloved twin sons, or just a fellow traveler in the great corporate circus, I welcome the conversation.

Thanks!